1.Development status of plant extracts industry
(1) brief introduction of plant extracts industry
Plant extract is a kind of product which is formed by directional acquisition and concentration of one or more effective components in plants without changing the structure of their effective components through physical, chemical extraction and separation processes according to the needs of extracting products. According to the different components, plant extracts can be divided into glycosides, acids, polyphenols, polysaccharides, terpenoids, flavonoids, alkaloids and other categories; according to the characteristics of products, can be divided into vegetable oils, extracts, powder, lens and other categories.
Plant extracts are abundant and diverse. At present, more than 300 kinds of plant extracts have been extracted in industry. It is a kind of very important intermediate products. It can be widely used in pharmaceutical raw materials, health products, nutritional supplements, food additives, cosmetics and other industries.
Relevant Report: Beijing Puhua Policy Information Consulting Co., Ltd. "Plant Extract Industry Market Depth Analysis and Prospect Forecast Report"
(2) development of plant extracts industry
In the early 1980s, developed countries, such as Europe and the United States, which basically completed industrialization, set off a trend of returning to nature. People's attention and exclusion to chemical synthetic products with side effects gradually increased. People's preference for natural and safe plant extracts returned and highly praised. The industry emerged as the times required. In 1994, the United States promulgated the Dietary Supplementary Health and Education Act, formally recognized the use of plant extracts as a food supplement, the plant extract industry has developed rapidly.
Chinese medicine has a long history. Medical personnel have always attached importance to the analysis of plant properties and properties. By the 1970s, some domestic pharmaceutical companies began to use mechanical equipment to extract plant ingredients, but as a production link of pharmaceutical manufacturing, it did not develop into an independent industry. After the mid-1990s, with the deepening of opening up, foreign trade began to flourish, less constrained by policy plant extract industry began to develop.
Since twenty-first Century, the plant extract industry has entered the golden period of development. On the one hand, the improvement of living standards and the enhancement of health awareness have led to a strong demand for plant extracts; on the other hand, it has benefited from the application of more advanced plant extraction technologies, such as enzymatic extraction, ultrasonic extraction, supercritical extraction, microwave extraction, membrane separation technology, and so on, which have greatly improved life. Production efficiency.
2. Analysis of plant extracts industry upstream and downstream
The object of plant extraction is plant resources, the upstream of the industry is mainly planting; the downstream of the industry is medicine, health care products, food additives, cosmetics and other industries. Upstream industry. China has a vast territory, spanning more than 60 degrees longitude, more than 49 degrees longitudinal dimension, diverse climate, different altitudes, breeding a rich variety of plant resources, can be used for industrial extraction of more than 300 plant varieties. As the income of cash crops is usually higher than that of grain crops, which is conducive to increasing farmers'income and upgrading of agricultural industries, the government has given strong support in recent years from tax, finance, land and other aspects. Under this background, China's planting industry has a good momentum of development.
Downstream industry. With the improvement of living standards and the popularization of health knowledge, consumers'demand for natural and healthy plant extracts is continuously expanding.
In summary, the upstream and downstream operation of the industry is conducive to the development of plant extracts industry.
3. Characteristics of plant extracts industry
(1) cyclical nature
One of the main application areas of plant extracts is health care products, which have a positive correlation with the state's macroeconomic performance. During the period of economic recovery and prosperity, the economy is active, commodities are selling well, enterprises are producing well, unemployment rate is decreasing, disposable income is increasing, and the demand for health care products is more vigorous. In the period of economic recession and depression, the market is cold, orders are insufficient, production shrinks, unemployment rate rises, and disposable income of residents is increasing. Shrinkage restricts the demand for health care products.
(2) technical nature
Plant extraction industry has high technical requirements. The development stage of new products requires profound theoretical knowledge and long-term practical experience accumulation as a basis; in the production stage, borrowing advanced extraction technology and equipment can not only greatly improve the quality of extract products, but also improve the utilization rate of raw materials, reduce waste of raw materials and reduce production costs.
(3) industrial concentration
Plants are the object of plant extraction, resource rich areas are more conducive to industry development. Shaanxi, Hunan and Sichuan are the three main producing areas of plant extracts in China at present. The plant extract industry in these three provinces started early, and the medicinal plant resources are relatively abundant. At present, they have formed a certain scale advantage. Shaanxi plant extract industry after 30 years of development, there are nearly 600 related enterprises, more than 1,000 products, has gradually become the domestic industry development vane.
4, Plant extract industry barriers
(1) barriers to market entry
Plant extracts are a kind of very important intermediate products, whose quality directly affects the quality of downstream drugs, health products and other products. Therefore, downstream enterprises, especially foreign customers, usually set corresponding standards for the content of effective components, total bacteria, pesticide residues and so on. In addition, the national standards are "GB 4789.2-2010 national food safety standards, food microbiological testing, total bacterial count determination" and so on, the competent authorities are strengthening the supervision of the plant extraction industry. Without professional equipment, talent and technology, new entrants are often difficult to meet national and foreign customer standards.
(2) brand awareness
With the development of economy and the improvement of people's income level, the concept of consumers is changing gradually, and the attention to product quality and brand awareness is increasing. The technology content of plant extracts is high, and downstream industries have higher requirements for manufacturers' popularity. And brand awareness is the result of long-term investment and operation in brand building, product quality, marketing services and so on. It is difficult for new entrants to establish brand advantages in a relatively short time.
(3) technical barriers to technology
The production technology and technology of plant extracts is an important embodiment of the competitiveness of enterprises, because it involves chemical industry, medicine, food, biology and many other fields, directly determines the quality of the company's products, and then determines the sales of the company's products. At present, there are many plant extract enterprises in China, but few of them have advanced technology and core technology, because it needs technical personnel, capital investment and long-term accumulation. New entrants in the industry usually have difficulty in forming competitive technological strength in a relatively short period of time.
(4) sales channel network
Sales channel is the channel or channel through which the product transfers from producer to consumer, and it is the key link for the company to realize product sales and then obtain income. The establishment of a solid sales channel requires not only excellent product quality, but also a lot of time, energy and material resources from top management and sales staff to maintain good relations with customers. This is also difficult for the industry's new entrants to complete in a short time.
5. Future development trend of plant extracts industry
(1) products are continuously enriched.
With the growth of cognition, the improvement of tools and equipment, and the innovation of ways and means, the research on plants and human body will be deepened. New plant components that meet the needs of human body will be found continuously, and the product types of plant extracts will be enriched continuously.
(2) continuous development of new technologies and technologies
The plant extract industry is a technology dependent industry. Advanced extraction technology and equipment can not only greatly improve the quality of extract products, but also improve the utilization of raw materials, reduce waste of raw materials, reduce production costs. With the increasing number of competitors in the industry and the increasingly fierce competition, enterprises will choose the development strategy of constantly improving technology and developing new technology to form a competitive advantage and seize the market.
(3) the quality system of the industry has been established and improved step by step.
After the outbreak of the Ginkgo biloba incident, the State Food and Drug Administration (SFDA) has taken a series of measures and strengthened the supervision of the plant extract industry. The quality standards at the national level are expected to be issued. In addition, trade associations are actively promoting the construction of quality system. In 2013, the Chinese Medical and Health Products Import and Export Chamber of Commerce organized excellent domestic plant extract manufacturers to formulate seven major international business standards for the export of plant extracts, which were formally implemented on October 1 of that year. In the future, the quality system of the industry will gradually be established and perfected.
(4) industry concentration is gradually improving.
At present, China's plant extract industry is still in a growing period, the concentration of the industry is not high, most enterprises are small, lack of talent and technology, poor equipment and technology, weak competitiveness. With the sound supervision of the industry and the improvement of consumer quality requirements, those enterprises with backward production equipment and poor product quality will be eliminated or reorganized in the future. Some enterprises with advanced technology, strong financial strength and good reputation will stand out and grow, and the concentration of the industry will gradually improve.
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Source of article: Herbal Extracts