China's nutrition and health food import and export trade is developing rapidly.

- Aug 30, 2018-

The scale of import and export of nutrition and health food is high.


In 2017, China's import and export of nutritional and health food reached 3.56 billion US dollars, an increase of 12.2% over the same period of last year, a record high. Among them, the amount of exports was US $1.37 billion, up 11.5% compared with the same period in 2016; the main export markets were the United States, Hong Kong, Japan, Indonesia and other countries. The provinces and municipalities with larger exports were Jiangsu, Guangdong, Shanghai, Shandong and Zhejiang, Jiangsu Ellande, Xianle Health, Dalian Medical Nuo Top Three Export Companies. 


The import of nutrition and health food was 2 billion 190 million US dollars, up 42.2% over the same period last year. The imported products are mainly from the United States, Australia, Germany and Thailand. The provinces and cities with large imports are Zhejiang, Shanghai, Guangdong and Beijing. The above-mentioned areas have developed economy and strong consumption capacity. E-commerce, especially cross-border E-commerce, is developing rapidly. Brand products such as Blackmores and Swisse from Australia are imported. The top of the mouth is the highest.

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The volume of imported products will further promote import trade.


According to statistics, by the end of March, 2018, 17457 health food products had been registered and approved by "blue hat", of which 16684 were made in China and 773 were imported.

Since the promulgation and implementation of the new Regulations on Registration and Recording of Health Food on July 1, 2016, the health food record system has attracted much attention from the industry. However, due to the lag of policy adjustment and related supporting policies, it was not until July 2017 that the domestic health food record was granted consecutive licenses until December last year. The first import record product is licensed.

Compared with registration, vitamin and mineral health food is relatively easy to record. At present, there are still many products in the process of declaration, which need to be successfully filed. The successful products will further enrich the market line of nutrition and health industry, and can be imported to China by way of general trade. The super channel will further promote the import of products.

By the end of March this year, a total of 351 domestic and 21 imported registered products had been approved for listing. Tonchen Beijian and Hong Kong Jianzibao, which are owned by Tonchen Beijian, are major domestic and imported health food batches.


Cross border e-commerce helps promote the development of nutrition and health industry. Enterprises are concerned about policy trends.


The Ministry of Commerce's "Research Report on the Development of China's Consumption Situation in the Next Three Years" points out that domestic consumption has entered a new stage of overall upgrading, and the scale of commodity consumption will surpass the United States to become the first in the world. In the next three years, consumers' consumption concept is more environmentally friendly, healthy, personal and personal experience. With the development of our country's economy and the change of population structure, the overall improvement of the quality of the population, the increase of the elderly and sub-healthy population, the nutrition and health industry will usher in a new opportunity for development.

For most of the overseas nutrition and health products, the entry of general trade into the Chinese market remains the biggest challenge. However, with the rapid development of e-commerce in China, cross-border e-commerce has also become an important model of international trade in nutrition and health food. The state will further encourage the development of cross-border e-commerce. On March 9, Minister Zhong Shan of the Ministry of Commerce announced in an interview at the "ministerial channel" of the two sessions: "China The scale of cross-border electricity providers ranks first in the world. According to the root statistics, the total value of imports and exports of cross-border e-commerce commodities released through the customs system in 2017 was 90.24 billion yuan, an increase of 80.6% over the same period of the year. Among them, the export value was 33.65 billion yuan, an increase of 41.3% over the same period of the year; the import value was 56.59 billion yuan, an increase of 120%.

At present, cross-border e-commerce has provided a convenient channel for overseas dietary supplements to enter China. Many internationally renowned brands have entered China through this channel. The domestic health products market has been changing for many years. Domestic consumers believe in the quality of well-known foreign brands and consider the diversification of products, cross-border e-commerce platform to buy nutrition and health products is currently the choice of many consumers.


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Active cooperation in capital and nutrition


In recent years, many Chinese enterprises have adopted the mode of grafting overseas brands on the Chinese market to expand, overseas mergers and acquisitions of high-quality brands and their introduction into China have become a rapid expansion mode for many nutrition and health enterprises or new entrants. Cross-border mergers and acquisitions of Chinese enterprises have strengthened their own financial strength and R&D capabilities, and from production and marketing models. Basically, resources have been integrated and exchanged. Cross border mergers and acquisitions are changing the competition pattern of the whole market.


Chamber of Commerce supplement Specialized Committee helps industry development

From the experience of standardizing market development, industry organizations and platforms play an important role in industrial development. As an industry organization and industry development platform, the Chamber of Commerce has been committed to promoting the healthy development of the industry, and has established a dietary supplements professional committee, involving a large number of international outstanding enterprises. In promoting international and domestic exchanges in the nutrition and health industry, the Chamber of Commerce organizes exchanges and conferences leading the development of the industry, and establishes a platform for professional committees on the exchange of Frontier laws and regulations, technology exhibition, product trade and brand promotion for outstanding enterprises. Establish and promulgate national industry standards, so that there are laws to follow and evidence to follow, establish and maintain a good image of the industry chain in the Chinese market; in the exchange of information, the Chamber of Commerce has established a dietary supplements industry database to collect information on the laws and regulations of the major global markets and product standards for enterprises to use and Share.

1. Organize enterprises to interpret and publicize relevant laws and regulations, promote enterprises to declare in accordance with the latest requirements, reduce the chances of reimbursement, and improve the success rate.

The Chamber of Commerce organizes member enterprises to study and discuss relevant laws and regulations, invites the heads of CFDA, the Health Planning Commission, the General Administration of Quality Inspection and Quarantine and industry experts to interpret them, so as to improve the technical level of enterprise declaration. For example, the organization held a health food, special medical use formula food policy interpretation meeting, the fourth nutritional health food forum and the second special medical food forum.

2. Organize experts and member enterprises to compile the Chinese and English edition of "China Dietary Nutrition Supplementary Industry Development Report", sort out the current situation of the industry, look forward to the development trend of the industry, and promote outstanding member enterprises overseas.

3. Actively promote the implementation of the filing system, and put forward industry opinions on the amount of nutrients, such as: the amount of vitamin C filing from 200 mg to 500 mg. The next step is to continue to increase the formulation and promotion of industry standards, promote the competent authorities to expand the catalogue of health food raw materials for the record, and promote more products to be listed on the market by the record system.

4. To organize regulatory exchanges on International Exhibition platforms, such as the 9th International Health Products Exposition held in June this year, the Special Committee will organize a number of regulatory and market forum exchanges, and organize member enterprises to participate in business with foreign trade organizations such as the Australian and New Zealand Health Association and member enterprises. At the same time, member enterprises will be organized to carry out innovative products and quality brand centralized display and recommendation activities.


Source of article: Sina Medical News